William J. Rocha provides part-time general counsel services to privately-owned small and mid-size companies. He began his fifteen-year legal career as a litigator, focusing primarily on business, employment, and patent litigation. He then went in house as General Counsel and V.P. of Human Resources at a 500+ employee business. In his V.P. of Human Resources role, Bill gained extensive hands-on experience in employment matters. And, as the sole attorney at the company, he also became — by necessity — an extremely well-rounded legal practitioner able to handle a broad range of legal matters, from corporate to litigation, compliance and employment, and beyond. A skilled litigator, Bill excels at providing creative solutions to business challenges.
As a practicing General Counsel, Bill has had the privilege of helping clients navigate the legal mines and pitfalls that companies experience every day when making business decisions. He provides practical legal advice, including analyzing potential risks, enabling his clients to make informed business decisions. His experience as a GC provides him a unique understanding of the role that legal advice plays in a company’s decision-making process.
Bill was a practicing Mechanical Engineer before fulfilling his long-time dream of attending law school. When not working, he and his wife are kept busy with their three children. You are likely to find him coaching flag football, playing golf, attending church, dabbling with the guitar, or having fun on the slopes (he prefers a snowboard to skis).